BUS 392 - Digital Marketing

Credits: (3)
Over 3 billion people around the world regularly use online services. Digital marketing today is about the 5 Ds: digital devices, digital technology, digital data, digital media, and digital platforms. These tools are impacting consumer’s behavior as well as the way businesses manage marketing, for instance by using social networks. This course introduces the Digital Marketing fundamentals, the practice and strategic development of Digital Marketing. Lectures and hands-on exercises lead students to acquire necessary skills to practicing Digital Marketing. The course is organized around three themes: 1) Digital Marketing Fundamentals 2) Digital Marketing Strategy Development 3) Digital Marketing: Implementation & Practice