Oct 08, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 455 - Marketing Strategy: Cases


Credits: (3)
A capstone, case-based seminar designed especially for business majors pursuing a marketing concentration. Offers an opportunity to integrate all the ideas and concepts from the various marketing courses studied previously and emphasizes the strategic dimension of marketing decisions. Prerequisite(s): BUS 313 and at least one other marketing course. Spring Only



Add to Portfolio (opens a new window)