Oct 04, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 350 - Marketing Research


Credits: (3)
A study of research methods, procedures and techniques, and their effective use by marketing managers in decision-making. Attention afforded to the gathering, analysis and flow of marketing information and the use of qualitative and quantitative tools. Prerequisite(s): BUS 313.



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