Dec 04, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUS 306 - Advertising and Promotion


Credits: (3)
A study of advertising as a management tool to further organizational objectives including the social, economic and managerial aspects of advertising; the impact of advertising practices on the consumer; and the full promotional mix of public relations and sales promotion. Prerequisite(s): BUS 313  or permission of instructor. (As needed)



Add to Portfolio (opens a new window)