Dec 01, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 313 - Principles of Marketing


Credits: (3)
An examination of the problems faced by the marketing manager in making decisions concerning markets, products, prices, channels, promotion and basic marketing strategy. Findings from the behavioral sciences will be applied to practical marketing problems. Prerequisite(s): BUS 250  or permission of instructor; junior level standing or permission of instructor. (Fall and Spring)



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