BUS 333 - Sport Marketing and Communications

Credits: (3)
An in-depth examination of the marketing practices, procedures and operations of professional, collegiate and recreational sport organizations and enterprises. The course also examines the relationships that exist between the media and sport organizations as well as the technology they use. Students refine their marketing skills by examining the ways in which sport marketing organizations exercise promotions, market research, sponsorship and fundraising in the sports industry. Prerequisite(s): BUS 313. (Spring)