Apr 15, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 306 - Advertising and Promotion


Credits: (3)
A study of advertising as a management tool to further organizational objectives including the social, economic and managerial aspects of advertising; the impact of advertising practices on the consumer; and the full promotional mix of public relations and sales promotion. Prerequisite(s): BUS 313  or permission of instructor. (As needed)



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