Aug 13, 2022  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MSSM 612 - Sport Marketing & Development


Credits: (3)
This course helps students gain an understanding of the unique and dynamic nature of sport marketing and development by examining stakeholder interests and how to positively position a sport entity in the mind of the consumer. Along with the study of the psychology of consumer behavior, this course will examine skills, strategies, and techniques needed for successful annual and major gift solicitation in the field of athletic development. Specific topics include public relations, booster club organization structure, benefits, and the importance of donor research.



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