Sep 29, 2022  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MBA 582 - Cases in Advertising and Mass Communications


Credits: (3)
The advertising process is examined, considering types, strategies, methods, and objectives. Effective use of public relations, publicity, and sales promotions are considered. Case studies are used. Prerequisite(s): MBA 505  



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