Jul 02, 2022  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

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MBA 578 - eMarketing


This course will focus on using the latest approaches for communicating, engaging and monitoring consumers via social and electronic mediums. Students will develop an understanding of eMarketing; how to develop effective eMarketing strategies; and how to track their effectiveness. Emphasis is on four different strategic and tactical domains: think, create, engage, and optimize for eMarketing and social commerce. Prerequisite(s): Recommended MBA 505  



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