Jul 02, 2022  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MBA 577 - Cases in Marketing Management


Credits: (3)
A study of marketing function and strategies, including demand analysis, product planning, pricing, distribution, promotion, and market forecasts from the viewpoint of the manager. Marketing research techniques and marketing policies are examined and case studies employed. Prerequisite(s): MBA 505  



Add to Portfolio (opens a new window)