Jan 27, 2022  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 313 - Principles of Marketing


Credits: (3)
An examination of the problems faced by the marketing manager in making decisions concerning markets, products, prices, channels, promotion and basic marketing strategy. Findings from the behavioral sciences will be applied to practical marketing problems. Prerequisite(s): BUS 250  or permission of instructor; junior level standing or permission of instructor. (Fall and Spring)



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