BUS 416 - Global Business Strategy

Credits: (3)
This course explores the strategic application of management and marketing in a multi-polar world, where traditional business approaches are being redefined. Explore the nuances of leadership, management, marketing, trade negotiation, import-export, sourcing and strategic alliances. Learn to adapt these new approaches to navigate the cultural, economic, and political complexities of the modern world of business. Practical case studies that demand agility, cultural sensitivity, and discernment will develop skills for business success.