MBA 505 - Strategic Marketing

Credits: (3)
This course provides an examination into the content and appropriate strategies of the marketing process and its importance in today’s dynamic organizations. The value and importance of effective marketing is evaluated with the methodology for developing an effective strategic marketing process. This course addresses the aggregate scope of marketing in the recognition and understanding of marketing theories and practices through the use of strategic market planning. These elements include the marketing mix, uncontrollable variables, market research, consumer behavior, branding, market segmentation, and effective promotional practices.