MBA 578 - eMarketing

Credits: (3)
This course will focus on using the latest approaches for communicating, engaging and monitoring consumers via social and electronic mediums. Students will develop an understanding of eMarketing; how to develop effective eMarketing strategies; and how to track their effectiveness. Emphasis is on four different strategic and tactical domains: think, create, engage, and optimize for eMarketing and social commerce. Prerequisite(s): Recommended MBA 505