May 30, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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BHA 503 - Health Care Marketing


Credits: (3)
Knowledge and skills in marketing lead to the effective design and execution of various tactics in the modern health care environment. Emphases include an introduction to strategy, understanding the target market, effective competitive positioning, and managing the marketing mix of services and communications.



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