Jul 03, 2022  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
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BUS 319 - International Marketing


Credits: (3)
An examination of the strategic approach and tactical application in marketing effectively in an international environment. Emphasis on developing effective and efficient marketing channels, product approaches, promotion and pricing strategies. Discussions also directed towards market penetration, market research, uncontrollable variables, consumer perceptions and segmentation approaches in global markets. Prerequisite(s): BUS 313 . (As needed)



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